Our Story
Core Values
A journey that changes lives.
We believe
that celebrating individuals who quit smoking can serve
as inspiration for others struggling with nicotine dependence
- Empowerment: Individuals actively shape their nicotine-free journey, making informed decisions and following the path that reflects their needs and goals.
- Compassion: A non-judgmental and supportive environment that recognizes the challenges of adjusting to a nicotine-free lifestyle and celebrates every step forward.
- Evidence-Based Practices: Reliance on scientific evidence and proven methods for liberation from nicotine and relapse management.
- Equity: Ensuring that all African Americans, regardless of their background or circumstances, have access to the resources and support they need to break free from nicotine.
- Community: Fostering a sense of belonging and connection among African Americans, their families, and the broader community.
- Innovation: Continuously seeking new and innovative approaches to prevent and treat nicotine use.
Our Origins
Passion never die. It grows
Breaking Free from Nicotine Day is the brainchild of Dr. Karen J. Beard, a Certified Tobacco Treatment Specialist and project manager for the Breaking Free from Nicotine in South Los Angeles cessation capacity building project. Dr. Beard believes celebrating individuals who quit smoking can serve as inspiration for others struggling with nicotine dependence. It shows that quitting is possible and can motivate individuals to take steps toward a healthier lifestyle and foster community and support for those trying to quit smoking.
